Header Image

Category: Signage Services

+Signage+Services+

Designing An Effective Sign For A Small Business

The sign that is placed on a building is what catches the attention of potential customers and will give them the push to consider dropping into your store or business. This of course depends on what industry that you are in. If the building is part of a small business, the sign will define the image that the business is trying to portray, and create its own identity when placed with the logo. 

Brainstorming Ideas
Discuss ideas and plans with the creative team or graphic designer and convey what you hope to achieve by creating a sign. Of course businesses will try to attract more clients and you will need to think of ideas that will grab the attention of your customer base. When the business is aware of the kind of customers they want to attract, they can formulate the artwork, slogans, colour themes or placement in a more efficient way.

The Budget
When it comes to building site safety signage, the ideal sign should not only be suitable for business the image and identity you are trying to create – it should not be a heavy expense. While it is true that good advertising will cost you, it should be a manageable amount that will not hinder the usual running operations. When it comes to artwork, select high-resolution images so it shows up well, and use readable fonts that will convey your message clearly. Don’t forget to include the cost of lighting as well – especially if you will be open until late evening.

Size And Other Options
If you already have a main business sign above the entrance, you can even consider printing a vinyl banner or  printed shade cloth to notify the public of special sales or promotions the business outlet might be having. These kinds of advertising options are ideal for outdoor advertising, and can be located right outside the entrance or in the car park. Some other options to consider include A-frame signage or roll-up banners that can be placed inside, at the exits of the outlets so that customers entering and leaving will see it.

Conveying Your Message To The Public
While small businesses might not been an empire as yet, creating your brand identity is highly beneficial even if you are just starting out. Even though eye-catching creations real estate for lease signs will make heads turn, make sure the theme is identifiable with the image of the company. This includes avoiding overtly flashy or low-quality printed material as well when creating special sales or discounts or promoting new products.